MANAGEMENT SERVICES
Built on a legacy that our founders’ families forged over 40 years ago, Banyan Tree Management provides a growth platform where our team members can pursue fulfilling careers, our investors can obtain desired returns, and we can continue to develop a best-in-class business. Today, Banyan Tree Management is emerging as a leading hotel management company operating award-winning premium select-service, extended stay, and lifestyle hotels throughout the United States.
We manage market-leading hotels under agreements with premium brands licensed by Marriott, Hilton, IHG, Wyndham, and Choice Hotels. Our value-enhancement approach to management is evidenced by portfolio-wide market share gains, out-performing Gross Operating Profit margins, memorable customer experience, and engaged team members. Our steadfast, yet versatile, approach enables achievement of outsized risk adjusted returns for our partners and investors. Let us be your trusted advisor for all things hospitality.
About Us
Built on a legacy that our founders’ families forged over 40 years ago, Banyan Tree Management provides a growth platform where our team members can pursue fulfilling careers, our investors can obtain desired returns, and we can continue to develop a best-in-class business. Today, Banyan Tree Management is emerging as a leading hotel management company operating award-winning premium select-service, extended stay, and lifestyle hotels throughout the United States.
We manage market-leading hotels under agreements with premium brands licensed by Marriott, Hilton, IHG, Wyndham, and Choice Hotels. Our value-enhancement approach to management is evidenced by portfolio-wide market share gains, out-performing Gross Operating Profit margins, memorable customer experience, and engaged team members. Our steadfast, yet versatile, approach enables achievement of outsized risk adjusted returns for our partners and investors. Let us be your trusted advisor for all things hospitality.
LEADERSHIP

Charles Oswald – CEO
Mr. Oswald leads the vision, strategy, and operational execution of BTM with a focus on customer delivery and producing the highest sustainable return on invested capital for BTM’s clients and shareholders. His extensive hotel & resort experience spans 33,000+ rooms among 200+ hotels, across 25 states and the Caribbean, ranging from 60 room limited-service properties to 1,000+ room convention hotels & resorts.
LEADERSHIP

Charles Oswald – CEO
Mr. Oswald leads the vision, strategy, and operational execution of BTM with a focus on customer delivery and producing the highest sustainable return on invested capital for BTM’s clients and shareholders. His extensive hotel & resort experience spans 33,000+ rooms among 200+ hotels, across 25 states and the Caribbean, ranging from 60 room limited-service properties to 1,000+ room convention hotels & resorts.
SERVICES
- Veteran executive management team
- Select service and extended stay brands affiliated with Hilton, Marriott, IHG, and Choice in 13 states across the United States
- Over 500 team members across the company
- Consistently achieve 45%+ Portfolio Gross Operating Profit margin
- Turn-Key Hotel Management
- Support to Loan Services/Workout Specialists
- Marriott, Hilton, IHG, & Wyndham Management Approval
- Hotel Rebranding/Repositioning
- Portfolio-wide sales capabilities
- Financial Reporting via M3
- Receivership
- Human Resources
- Revenue Management
- Capital Improvement Planning
- Underwriting Support



SERVICES
- Veteran executive management team
- Select service and extended stay brands affiliated with Hilton, Marriott, IHG, and Choice in 13 states across the United States
- Over 500 team members across the company
- Consistently achieve 45%+ Portfolio Gross Operating Profit margin
- Turn-Key Hotel Management
- Support to Loan Services/Workout Specialists
- Marriott, Hilton, IHG, & Wyndham Management Approval
- Hotel Rebranding/Repositioning
- Portfolio-wide sales capabilities
- Financial Reporting via M3
- Receivership
- Human Resources
- Revenue Management
- Capital Improvement Planning
- Underwriting Support

CURRENT PORTFOLIO
Fairfield Inn and Suites
St. Charles, IL
Naperville, IL
Madison, WI
Peoria, IL
Hilton Garden Inn
Columbus, GA
Home2 by Hilton
Gulf Breeze, FL
Homewood Suites
Atlanta-Perimeter, GA
Columbus, GA
Hotel Indigo
Tuscaloosa, AL
Hampton Inn & Suites
Gulf Breeze, FL
Murfreesboro, TN
Madison, WI
Holiday Inn Express
Alpharetta, GA
Bluffton, SC
Courtyard by Marriott
Lansing, MI
Pearland, TX
Madison, WI
CURRENT PORTFOLIO
Fairfield Inn and Suites
St. Charles, IL
Naperville, IL
Madison, WI
Peoria, IL
Hilton Garden Inn
Columbus, GA
Home2 by Hilton
Gulf Breeze, FL
Homewood Suites
Atlanta-Perimeter, GA
Columbus, GA
Hotel Indigo
Tuscaloosa, AL
Hampton Inn & Suites
Gulf Breeze, FL
Murfreesboro, TN
Madison, WI
Holiday Inn Express
Alpharetta, GA
Bluffton, SC
Courtyard by Marriott
Lansing, MI
Pearland, TX
Madison, WI